Guide
How much does a CRM cost in the UK?
Most CRMs charge per user, per month. The headline number is only part of it: billing terms, add-ons and VAT decide what you actually pay.
30-day free trial · no card · £12.99 + VAT per person a month after
The short answer
Most small-business CRMs in the UK cost between about £7 and £25 per user a month for an entry plan, £18 to £50 for a mid-tier plan, and £35 to £155 or more for advanced plans, based on vendor pricing pages checked on 27 October 2026. Several offer free plans for 2 or 3 users. VAT at 20% is usually added on top, and annual billing is often cheaper.
Last checked 27 October 2026
Typical price bands
Every figure here comes from the vendor’s own UK pricing page, checked on 27 October 2026, per user (or seat) per month, before VAT unless stated.
Free plans: £0, with limits
HubSpot’s free CRM covers up to 2 users. Zoho CRM’s free edition covers up to 3 users. Capsule’s free plan allows up to 2 users and 250 contacts. Free plans are a fair way to start, but the features most teams want next are usually in the paid tiers.
Entry plans: roughly £7 to £25
- HubSpot Starter: £7 a seat, shown as a limited-time 65% offer
- Zoho CRM Standard: from £12 a user
- Gather360: £12.99 + VAT a user (our only plan)
- Capsule Starter: £14 a user, billed annually
- Pipedrive Lite: £14 a seat billed annually, or £24 billed monthly
Mid-tier plans: roughly £18 to £50
- Zoho CRM Professional: from £18
- Capsule Growth: £27, billed annually
- Pipedrive Growth: £39 billed annually, £49 monthly
Advanced plans: £35 to £155 and up
- Zoho CRM Enterprise £35, Ultimate £42
- Capsule Advanced £42, billed annually
- Pipedrive Premium £59 to £79, Ultimate £79 to £99
- HubSpot Professional from £81, Enterprise from £155
The costs that are easy to miss
Annual versus monthly billing
Many headline prices assume you pay for a year up front. Pipedrive Lite, for example, is £14 a seat a month billed annually but £24 billed monthly, according to its pricing page on 27 October 2026. Check which figure you are looking at, and whether an annual plan can be cancelled part way.
Add-ons
Some features are sold separately. Pipedrive lists add-ons such as LeadBooster (from £32.50) and Campaigns (from £13.33), and Capsule lists a Marketing add-on from £7 a month, all on their pricing pages on 27 October 2026.
Promotions that end
A discounted first year is common. HubSpot’s Starter price on 27 October 2026 was labelled as a limited-time offer. Find out what the price becomes afterwards.
Tier jumps
If the one feature you need is on a higher tier, every user pays for that tier. Read the comparison table before you commit.
Setup and onboarding
Some larger CRMs offer or require paid onboarding on higher plans. Ask before you sign, and budget for your own time setting up and moving data across.
VAT
UK business software usually shows prices before VAT. The standard rate is 20% (GOV.UK VAT rates). If your business is VAT registered you can normally reclaim it; if not, it is a real cost.
Worked example: a team of five
What five users would pay at the entry plan, before VAT, using prices checked on 27 October 2026.
| Gather360 | Pipedrive Lite | Capsule Starter | Zoho CRM Standard | |
|---|---|---|---|---|
| Per user | £12.99 a month, or £129.90 a year | £14 a month annually, £24 monthly | £14 a month, billed annually | From £12 a month |
| Five users a month | £64.95 | £70 (annual) or £120 (monthly) | £70 | From £60 |
| Five users a year | £649.50 on the annual plan | £840 on the annual plan | £840 | From £720 |
| VAT | +20% | Prices exclude VAT | Check at checkout | Charged on top |
Competitor prices checked on pipedrive.com, capsulecrm.com and zoho.com on 27 October 2026 and may change. Plans include different features, so this compares cost, not value.
Our pricing
Gather360: one plan, one price
Gather360 costs £12.99 + VAT per user a month, or £129.90 + VAT per user a year, which is two months free. Every feature is on every seat, so there are no tiers or add-ons to work out.
There is a 30-day free trial with no card. No contract: cancel any time and keep access to the end of the period you paid for. Seats follow your team automatically, pro rata.
- No tiers, no add-ons and no sales call to get a price
- If a trial ends without billing, the account pauses and data is kept for 90 days, then deleted
- Fewer features than the others, and priced to match
Work out your own cost
Multiply your team by £12.99 + VAT, or try it free for 30 days first. No card needed.
30-day free trial · no card · £12.99 + VAT per person a month after
Questions people ask
How much does a CRM cost per month?
For a UK small business, usually £7 to £25 per user a month for an entry plan, and £18 to £50 for a mid-tier plan, based on vendor pricing pages checked on 27 October 2026. Free plans exist for 2 or 3 users.
Is there a free CRM?
Yes. HubSpot (up to 2 users), Zoho CRM (up to 3 users) and Capsule (up to 2 users, 250 contacts) have free plans, according to their pricing pages on 27 October 2026. Gather360 has a 30-day free trial instead.
Do CRM prices include VAT?
Usually not. Most UK business software shows prices before VAT, which is 20% at the standard rate. Pipedrive and Zoho both say VAT is extra, and Gather360 is £12.99 + VAT.
Is annual billing worth it?
It is usually cheaper, sometimes by a lot, but you commit for longer. Gather360’s annual plan is £129.90 + VAT per user, two months free compared with monthly.
Is there anything else to pay with Gather360?
No. The only charge is £12.99 + VAT per user a month (or £129.90 + VAT a year), with every feature included and no contract. If you want help moving a spreadsheet across, email hello@gather360.co.uk.
See if it fits in ten minutes
Click round the live demo with no sign-up, or start a free trial with your own clients. No card, no sales call.
30-day free trial · no card · £12.99 + VAT per person a month after